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Valuable Tips for Getting PR for Your Small Business
Public Relations (commonly known as “PR”) is often mistaken to be a tool used by the “big players” – large brands or organizations that can afford to invest time and money in such “luxuries”. The truth is that PR is every bit as important for a small business as it is for the big fish. PR work is largely based on the fact that customers are far more receptive to a product or service when they hear about it through a third party. That’s why businesses have traditionally focused their PR efforts on reaching out to journalists and publications (often with the assistance of a PR agency). Today, PR is the art and science of marketing your brand not only to old-school media sources, but also to bloggers and influencers with a large social media following. The goals of PR remain the same, only the methods are evolving. The good news is that social media networks and free web-publishing platforms like Wix provide a powerful way for small business owners to integrate cost-effective PR activities into their marketing efforts. On the flip side, everyone has access to the same tools, and it can be hard to stand out from the crowd. That’s why we’ve put together some tips to help you get noticed in the PR game.